Case Study:
Enhancing stakeholder communications
Streamlined communications and optimized email + web performance to increase stakeholder engagement and align digital presence with business goals.
Role: Senior Specialist, Communications at Connor, Clark & Lunn Private Capital (2022 – Present)
Challenge
As a leading private capital firm, Connor, Clark & Lunn needed to streamline its communications across diverse stakeholders, including clients, internal teams, and prospective investors. With multiple departments contributing content, consistency and engagement were becoming major challenges.
Approach
I spearheaded the creation, optimization, and management of centralized support materials to ensure clarity and brand alignment across all communications. I also led the design, distribution, and performance analysis of email campaigns, ensuring messages were both visually engaging and data-driven. In parallel, I oversaw continuous website updates and analytics, aligning digital presence with broader business objectives.
Results
Improved email engagement rates through data-driven optimizations.
Developed multiple weekly and quarterly emails that get sent to current and prospective clients
Established a streamlined communications framework, reducing duplication across teams.
Designed a designated web page for hiring new Wealth Advisors
Delivered measurable increases in website performance and alignment with client needs.
Landing pages
Designed and developed a landing page tailored to recruiting new Wealth Advisors for the firm.
Designed a page specifically for a company sponsorship with Vancouver Symphony Orchestra to generate leads
LinkedIn video ads
Executed a paid LinkedIn video campaign to drive traffic and leads to the website for Wealth Advisor recruitment.
Communications platforms
Developed two internal communications systems for the team to access sales materials, market-related news pieces and HR-related content.
