Case Study:

Driving investor engagement

Strengthened brand visibility through press releases, social media, and website updates, driving investor trust and supporting fundraising initiatives.

Role: Marketing & Communications Coordinator at Western Wealth Capital (2021 – 2022)

Challenge

Western Wealth Capital, a real estate investment company, needed to strengthen brand awareness and investor trust through consistent, high-quality communications and marketing campaigns.

Approach

I crafted and managed external communications, including press releases, website updates, and social media initiatives. By combining brand storytelling with performance analytics, I helped position the company as a trusted partner for multifamily real estate opportunities.

Results

  • Increased visibility and credibility through well-crafted press releases.

  • Boosted investor engagement via optimized web and social content.

  • Supported the firm’s fundraising efforts by ensuring communications were polished, timely, and strategically aligned.

Social media

Created social media posts on Facebook and LinkedIn to promote new property acquisitions and initiatives towards building relationships with residents on their properties.

Website press releases

Executed a paid LinkedIn video campaign to drive traffic and leads to the website.