Challenge

Mercury Media Corp. needed to expand its presence in highly competitive sectors such as junior mining, where visibility and lead generation were critical for client growth. The challenge was to design and manage campaigns that not only attracted qualified leads but also differentiated clients in saturated markets.

Approach

Promoted from Digital Marketing Coordinator to Campaigns Manager, I took on leadership of a small team responsible for developing and executing multi-channel advertising campaigns. I set the creative direction for digital ads and landing pages, ensuring alignment with each client’s brand identity and business objectives. I managed paid advertising strategies across Google Ads, Facebook, X, and other platforms, while implementing performance tracking through Google Analytics and data-driven optimization techniques. By overseeing both creative and analytical aspects, I ensured that campaigns were continuously refined for maximum effectiveness.

Results

• Increased qualified lead generation for multiple clients, contributing directly to revenue growth.

• Boosted brand visibility in highly saturated markets through precise targeting and messaging.

• Improved creative consistency across digital platforms, strengthening brand recognition.

• Enhanced campaign performance with continuous optimization and data-backed refinements.